U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during an economic downturn by reducing their spending—but history shows that indiscriminate cost-cutting is a mistake. Take it from 405 CMOs and other marketing leaders. The
Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing the way that we consume and communicate. Consumers increasingly expect to feel that brands are truly listening to them, understanding them, and paying attention to
You’ve put in the time and effort to create a site that’s generating organic traffic. This is a fantastic feat in itself, but it’s by no means the end of your website’s to-do list. Once you’ve got people on your site, what do you want them to do there? And
Does your job title include any combination of Founder, Managing Director, Finance Director, Chief Operating Officer, HR Manager, AND Marketing Director? The reality is that many small businesses struggle to justify bringing in a dedicated marketing team within their budget, but they’re also struggling to grow the business. There comes
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging and internal decisions. A clearly defined target market and value proposition go a long way toward guiding all digital marketing and communication. Why does a
A business social media presence is critical, but also has the potential to be a major drain on resources. Consider these strategic decisions first.
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities. What they really want to know is, “How do I know what will work?” There are nearly innumerable ways to spend your marketing budget, and
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