Website Before & After: Hooves & Homes Realty

We created a brand and website that capture Denise Alala’s passion, personality, and niche, helping her connect with clients who dream of a life with land, space, and horses.

From a basic online presence to a standout brand

When passionate real estate agent Denise Alala wanted to grow her business, she knew her brand and website needed to deliver houses and heart. Her goal was to become the go-to agent for horse properties in Wake County. We created a brand and website that capture Denise’s passion, personality, and niche, helping her connect with clients who dream of a life with land, space, and horses.

Problem

Denise’s old website was locked into her brokerage’s restrictive template. She couldn’t customize it to highlight her specialty in equestrian properties, and her self-made logo didn’t translate well across formats. In a competitive market, she needed a brand that made her instantly recognizable and a website that made her expertise shine.

Solution

We built a fully custom, SEO-focused website that balances aesthetics and usability. It includes property listings and resources like a home valuation tool and a mortgage calculator. Alongside the website, we developed a cohesive new visual identity and logo, giving Denise a professional, consistent presence that builds trust with her audience.

Our solution included:

A new logo and visual identity that reflect her equestrian niche
A modern, mobile-friendly website designed for SEO and a great user experience
Easy-to-use listings, valuation, and mortgage tools for clients
Website hosting and ongoing support

RESULT

Denise now has a brand and website that feel true to her—warm, confident, and connected to her clients’ dreams. Her new platform sets her apart in the market and helps her position herself as the leading agent for horse properties in Wake County.

“We loved that Denise brought her passion, purpose, and personality into her brand. People buy from people, and this authentic touch builds credibility and trust. She loves what she does, and it shows!” – Shea Karssing, copywriter

In the client’s words

"When I realized my old website and branding were no longer representing who I am as a real estate agent, a colleague said I needed to talk to the team at Brighter Messaging. I'm so glad I did! My new look reflects the direction of my business, and the website is gorgeous. I'm thrilled with the way everything turned out!"

Denise Alala, Real Estate Agent

Hooves & Homes Realty

Ready for a website that works as hard as you do?

Ask us about branding and website development that connects personality with purpose.