Website Before & After

Blueline Simulations

A bold new chapter for Blueline

Blueline Simulations had made major strides in the learning space with their AI-powered simulations, and it became clear that their branding and website needed to evolve, too. Their new platform called for a bold, focused digital presence that reflects who they are now and where they’re headed next.

Problem

Blueline’s new AI-powered simulations were gaining momentum in the market, and their blogs on AI-powered learning were attracting organic traffic. But the site and branding felt outdated and disconnected from their new focus.

Solution

We helped Blueline bring their digital presence in line with their powerful new platform. This meant creating a new look, streamlining their content, and making sure every part of the new site showcases their innovative AI-powered simulations.

Our solution included:

Consulting on new branding: Blueline’s internal design team created a new logo and visual identity with guidance from our branding expert
Custom website design: Clean, modern, and designed to reflect the look and feel of Blueline’s AI simulations
Targeted website copy: Clear, concise messaging that removed jargon and spotlighted Blueline’s core offering
Smarter content strategy: We evaluated hundreds of legacy blog posts and only migrated those that were ranking or still relevant, ensuring the new site remained focused and easy to navigate
Strategic calls to action: “Schedule a demo” is now the primary CTA, visually highlighted with a bold orange accent color
Lead generation tools: We developed two high-value lead magnets to demonstrate thought leadership and grow Blueline’s email list
Visual storytelling: Emphasis on “show, don’t tell,” using videos and visuals to let the product speak for itself

Results

Blueline’s new website reflects the company they are today: innovative, future-focused, and human-centered. It creates a seamless experience between the platform and the brand, and gives visitors a clear path to action.

Visit their new site to see the transformation for yourself!

In the client’s words

“The site tells a powerful story of who we have become, shows off our new brand beautifully, and is a testament to our collaboration.
I’ve never been more proud of our company, our brand, and our presence.
Thank you!”

David Milliken

Managing Partner