Website Build: The Coachable Leader
Kevin Wilde, author of Coachability: The Leadership Superpower, needed a website and newsletter to establish credibility, engage his audience, and promote his book and speaking opportunities.
From an inconsistent online presence to a polished website and growing newsletter
Problem
Kevin needed a website that would lend credibility to his book, promote his speaking engagements, and host valuable resources. He also needed to reach two key audiences: leaders looking to improve their coachability and executive coaches/talent development professionals helping others grow.
Although Kevin had been sending a newsletter (sporadically) to his audience, he needed a consistent strategy, cadence, and design to engage subscribers.
Solution
Website development:
- Created a polished, credible site
- Designed two audience-specific landing pages:
- I’m a Leader – For professionals looking to improve their own coachability.
- I’m a Coach or Talent Development Professional – For those helping others improve their coachability.
- Integrated resources, speaking details, and media mentions for a comprehensive online presence
- Created a clear call-to-action to drive newsletter sign-ups
Newsletter strategy:
- Developed a consistent, well-branded newsletter to engage Kevin’s audience
- Share thought leadership, blog posts, new resources, and upcoming events
Results
- A professional, user-friendly website that serves as a hub for Kevin’s book, speaking engagements, and resources
- Newsletter subscriber growth from just under 1,000 to nearly 2,500 since launch (10/22)
- Improved email open rates, even with the larger subscriber base
In the client’s words
Looking for a website and content strategy that works?
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