Making Marketing Tools Work

BRYAN HINDMAN ELECTRIC

We helped a family-owned electrical company ditch expensive, complicated HubSpot for a simpler, cheaper, and easier-to-manage WordPress and ActiveCampaign setup, saving them thousands in the process.

Problem

Bryan Hindman Electric, a family-owned electrical services company, first came to us looking for support with email marketing, ad campaigns, and improving their online presence.

But when we peeked under the hood, we realized their existing HubSpot setup was:

Costing them over $4k per quarter
Complex to manage and underutilized
Creating headaches instead of solving problems

For a small team juggling operations, marketing, and customer service, HubSpot was simply too much tech.

Solution

We recommended a switch to WordPress for their website and ActiveCampaign for their email marketing and CRM. This gave them a simpler, more cost-effective system that they could manage themselves.

Our solution included:

WordPress website rebuild: Converted from HubSpot, with design tweaks, improved usability, and easy-to-manage content
ActiveCampaign migration: Email campaigns, contacts, and automations set up for better deliverability (93.4% vs HubSpot’s 78.9%)
Zapier integration: Connected Housecall Pro to keep scheduling and quotes seamless
Ad management: Facebook and Google Ads now run natively for clear reporting
Optional social media scheduling: Using Meta’s free tools

Are you struggling with clunky software connections? Click here to read more about the solution we created for Bryan Hindman Electric.

Results

Switching saved Bryan Hindman Electric over 50% and gave them greater control over their website and emails, with tools that are easy to use and grow alongside their business. Bryan Hindman Electric now has a marketing system that works for them, not the other way around.

In the client’s words

“The site tells a powerful story of who we have become, shows off our new brand beautifully, and is a testament to our collaboration.
I’ve never been more proud of our company, our brand, and our presence.
Thank you!”

Heather Hindman

Owner

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