What organic social media can, can’t, and should do for your business
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no
February 12, 2025
Brighter Blog
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How many emails should I send to my customers?
All of our content marketing packages include email marketing. It’s cost-effective (and just plain effective), offering an impressive return on investment (ROI) when done right.
February 6, 2025
ActiveCampaign vs HubSpot: Which is best for your email marketing?
ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your
January 30, 2025
Are Google’s AI Overviews a friend or foe for SEO?
Perhaps I shouldn’t admit this as a writer who specializes in SEO copy, but here goes: I’m a fan of Google’s AI overviews (AIOs). What
January 27, 2025
8 ways to build loyal customers through social media marketing
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral
January 14, 2025
We gave the 3 Es of content marketing a modern makeover
You may (or not) be familiar with the classic 3 Es of content marketing: Engage, Educate, and Entertain. Do we want our content to do
January 7, 2025
What makes content marketing for professional services unique?
Unlike a trendy product or an easy-to-sell gadget, content marketing for professional services doesn’t mean pushing an oversized water bottle that inexplicably flies off store
December 18, 2024
Where to start with content marketing metrics and analytics
Open any marketing analytics dashboard, and you’re bombarded with numbers, from clicks to impressions, bounce rates, and conversions. With all these numbers to track, it’s
December 11, 2024
Is going viral a good thing? Spoiler: not always
If you’ve ever asked a marketer, “Can you make my post go viral?” you’ve probably heard a long sigh. That’s because virality isn’t a strategy—it’s
December 5, 2024
Why social media ‘likes’ don’t translate to business success
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000
November 27, 2024
5 signs you need a small business marketing coach
If you’re running a small business and feeling like marketing is one of those endless to-do list items that never seems to move forward, you’re
November 21, 2024
LinkedIn’s class action settlement and the truth about paid ads
If you’ve been advertising on LinkedIn over the past few years, there’s news that might make you rethink your approach: LinkedIn recently settled a class
November 14, 2024
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