How do you really know who your customer is?
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable.
February 29, 2024
Brighter Blog
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Don’t Launch It and Leave It: Here’s why you need a website maintenance plan
Imagine you’ve built a beautiful home. The foundation is strong, the walls are painted in a color you love, and every room is meticulously designed
February 24, 2024
How to Promote a Service-Based Business: Dos and don’ts
Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products,
February 15, 2024
What is keyword targeting in SEO?
Keyword targeting is the strategy of using relevant keywords throughout your website’s content to help search engines (like Google) understand what your website is about.
February 13, 2024
10 tips to market your service-based business on social media
Do you ever suffer from business Instagram envy? You see your favorite café posting photos of mouthwatering meals, freshly-poured cappuccinos, and happy people having a
February 1, 2024
Seal the deal by removing friction from the customer journey
I needed a new fence in my yard, so I reached out to six different companies. Two of them never bothered to respond, two set
January 24, 2024
Content marketing metrics don’t tell the whole story
We were excited to welcome a new client in the construction industry last spring. We’ve loved getting into their content and social media, but their
December 28, 2023
Avoid analysis paralysis: Use marketing data to build customer relationships
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount
December 26, 2023
How Brighter Messaging’s blogging strategy (eventually) boosted Blueline’s traffic
Our client, Blueline Simulations, started blogging in 2009—an impressive 15 years ago! After a bit of a hiatus from 2017-2020, Brighter Messaging was brought on
December 19, 2023
Business Unfiltered: 8 hard truths about running a small business
I started Brighter Messaging out of a desire to help people who were saying things like, “I know I need to show up online, but
December 1, 2023
Gmail & Yahoo have New Email Authentication Requirements: What senders need to know
Email giants Gmail and Yahoo recently announced updated guidelines for email senders, which set to take effect in early 2024. What were once commonly understood
November 16, 2023
The ghost in the thought leadership writing machine
Some business owners and entrepreneurs seem to be able to do it all—run a successful company, speak at events, publish blogs and social posts, AND
October 31, 2023
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