If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey show email marketers at small-to-medium-sized businesses (SMBs) may even enjoy some unique advantages over larger competitors. Check out these small business email marketing stats to
Like building a new home, website development involves numerous steps and stages. Some, such as design and content development, are easily observed—much like exterior features and paint on a house. Other steps, such as SEO and functionality integration, are rarely seen by the client or user. However, their invisibility doesn’t
In the world of professional services—such as law, finance, and healthcare—clear and effective communication is key, and also highly regulated. Professionals in these fields operate within a complex regulatory landscape, and they must be vigilant about the communications they release publicly. Staying compliant while effectively marketing and communicating with clients
Whether you’re looking for a place to eat, an auto mechanic, or a new accountant, one of the first things you do is Google. In most cases, the top results you’ll see (particularly on mobile) contain data from Google Business Profiles. Think of Google Business Profiles as the internet’s version
You’re diligently working on landing a major client for your business. After weeks of negotiations, you’re finally ready to send the detailed proposal via email. You told them they’d have it by 5 pm. It’s 4:55! In the rush, you accidentally include a typo in the client’s name and forget
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the change. If you’re considering rebranding your business, check out these lessons we’ve learned from helping our clients through the process. Why should you rebrand your
Internal link building is one of the lowest-hanging fruits for small business SEO. You have control of your website and its content, so implementing an internal link-building strategy is generally within reach. There are also some new tools out there to help you with internal linking, like LinkStorm. We recently
When it comes to building websites, it’s important to integrate SEO from the very beginning. Whether your goal is to establish a credible online presence or to generate organic leads, your site should be optimized. The SEO process includes back-end optimizations, adding metadata, researching relevant keywords, and keeping up a
In the world of marketing, consistency is critical. That’s especially true when it comes to building a strong brand. Simply having a nice name and a pretty logo isn’t enough—the visual identity of your business encompasses so much more. Consistently presenting all elements in a cohesive manner across all touchpoints
The blog posts on your website not only represent your brand but also serve as a crucial point of engagement with potential customers. To make an impact, the challenge isn’t just about creating content; it’s about making it visible and engaging. Here are ten practical tips to help you write
Imagine a beautiful Saturday morning, full of sunshine and life. You slept well, had your favorite breakfast, and now you’re strolling through your local farmers’ market. You pass by seemingly endless stalls offering fruits, vegetables, and flowers. Several local bakers and craftsmen have tables full of homemade goods and treats.
“Running a small business” and “limited budget” are two phrases that typically go hand-in-hand. But how are you supposed to get your name out there when you can’t afford big billboards and glossy magazine ads? Here are 12 ideas we use for our clients (and our own business) to generate
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