Crib notes for understanding the different needs of your customers
I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which
August 29, 2024
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How to amplify the ripple effect of live virtual marketing events
Once a lifeline for companies and individuals in a world upended by the COVID-19 pandemic, virtual events continue to help brands reach new audiences and
August 22, 2024
3 surprisingly simple ways to market your service-based business
Marketing a service-based business may feel intimidating, but here’s the truth: it doesn’t require expensive magazine spreads, a magic wand, or a top-secret strategy from
August 15, 2024
Powerful email marketing stats every small business owner needs to know
If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey
August 8, 2024
The website development process: A quick look behind the scenes
Like building a new home, website development involves numerous steps and stages. Some, such as design and content development, are easily observed—much like exterior features
August 1, 2024
Effective marketing communication strategies for firms in highly regulated industries
In the world of professional services—such as law, finance, and healthcare—clear and effective communication is key, and also highly regulated. Professionals in these fields operate
July 18, 2024
How to optimize your Google Business Profile
Whether you’re looking for a place to eat, an auto mechanic, or a new accountant, one of the first things you do is Google. In
July 11, 2024
12 ways to stand out and get your small business noticed online
Imagine, you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years
July 4, 2024
Mastering Business Email Etiquette: A guide for small businesses
You’re diligently working on landing a major client for your business. After weeks of negotiations, you’re finally ready to send the detailed proposal via email.
June 27, 2024
How to choose a website developer: 10 tips for small businesses
Your website is often the first impression potential customers have of your business. A well-designed, functional, and user-friendly site can significantly enhance your brand’s credibility
June 19, 2024
8 things to consider when rebranding your business
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the
June 13, 2024
Internal Link Building in SEO: Our LinkStorm review
Internal link building is one of the lowest-hanging fruits for small business SEO. You have control of your website and its content, so implementing an
June 4, 2024
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