In our line of work, we look at a lot of websites. And after a while, we start spotting the same red flags again and again—signs that tell us a site isn’t doing its job, or worse, is turning people away. Some of these mistakes are obvious. Others are sneaky.
Looking for a quick win for your Search Engine Optimization (SEO) strategy? Read on to learn about finding unlinked brand mentions. SEO is generally not a ‘quick hack’ kind of process. That being said, there are easier ways of doing some things—take backlinking, for example. Gaining backlinks from other websites
You don’t hear this often: “We can’t take any more new leads.” That’s what our client Financial Solution Advisors (FSA) told us recently, but not in a “we’re trimming budgets” kind of way. They meant it literally, because their pipeline is full, and their calendars are booked. Right now, they’re
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Have you ever felt like you could use an updated wardrobe? Maybe you’ve started a new corporate job and need some smart clothes? Perhaps you’ve started running and need more than one pair of shorts? Or you can’t wait to finally ditch the skinny jeans. In the same way, a
Who out there loves to receive automated marketing messages? (crickets…) I recently got a LinkedIn message from someone inviting me to subscribe to her newsletter for freelance writers. Sounds nice. Except I’m not a freelance writer. My LinkedIn profile makes that abundantly clear, so she obviously didn’t take the time
Goldman Sachs just released the results of their national survey for small businesses, which gives us some insights into what other small business owners are thinking about the economy and business landscape. In short, the results present a good mix of optimism with a side of “we’ve got work to
When most people talk about content marketing, they make it sound like a golden ticket. Throw out some blog posts, videos, and white papers, and watch the leads roll in. But anyone who’s been in the game for a while knows that’s not how it works. Marketers need to understand
Marketing is one of those things that small business owners know they need but often struggle to execute effectively. You might have tried handling it yourself, delegating it to an overworked employee, or even hiring someone in-house…only to realize that marketing is a full-time job for a team and requires
97% of marketers achieved success with their content marketing in 2023. As a small business owner and/or marketer, you know you need to get into this marketing magic called “content marketing.” “Start a blog!” you’re advised, so you set up a blog section on your website and get ChatGPT to
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no official confirmation. But it did get us thinking about the role of social media, organic social media in particular, and what businesses can (and can’t)
All of our content marketing packages include email marketing. It’s cost-effective (and just plain effective), offering an impressive return on investment (ROI) when done right. However, inundating your audience with excessive emails can lead to diminishing returns, including increased unsubscribe rates and decreased engagement. You can send an email with
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