As a small business owner, you might be wondering: What email marketing strategies work best for my business? As we all know, the email inbox is a battleground, and only those with the best messages win! Here are some practical and proven email marketing strategy tips tailored to small businesses
Is the World Wide Web still the Wild Wild West for SEO marketers? During the early days of the internet, SEO felt a bit like an untamed frontier, with many SEO professionals trying to trick Google into pushing their prospects to the top. These days, however, Google and subject matter
Starting a new or small business can be both exhilarating and challenging. We know because we’ve been there! In the digital age, one of the most powerful tools you have at your disposal is communication with your audience. When it comes to cost-effective communication tactics for small and new businesses,
Email marketing has proven to be a cornerstone of successful digital marketing strategies. However, if you want to send a campaign that drives results, you’re going to need to plan out a few things in advance. What are the steps for sending an email to your list for marketing purposes?
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition that resonates with your target audience. But many businesses struggle with the value proposition because, all too often, the things they think make their business
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
With the economy sending mixed signals and businesses feeling skittish, it’s natural to look for ways to cut costs in your business. Sometimes these efforts can yield positive results that make the business stronger in the long run. But hear me out—marketing spend isn’t the thing to reduce when business
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details of her new workout routine, and the intricate decision points that led to her choosing the new wallpaper for her dining room. Other than the
It sounds like there are some decent marketing activities going on, right? At face value, yes; but for marketing to be truly effective, you need to approach activities strategically, rather than by crossing tasks off a list. That’s the importance of a digital marketing strategy—it pulls together all of your
What’s wrong with these website team photos? Website team photos can convey credibility, professionalism, and unity…or not. Get them wrong, and your users quickly lose sight of all of that. On the team page shown above, the photos are all over the place. They look like a bunch of random
Imagine you’re walking down Main Street in your favorite small town, not shopping for anything in particular, but just browsing. A beautiful storefront window display catches your eye and entices you to go inside the shop, even though you were actually heading for a coffee shop further down. Just like
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your small business digital marketing strategy was on your list for 2023, you’ve come to the right place. The ever-changing landscape of digital marketing can feel
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