Your quick digital marketing checklist for small business success
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you
August 17, 2023
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Here’s what happens when you cut your marketing budget during a recession
With the economy sending mixed signals and businesses feeling skittish, it’s natural to look for ways to cut costs in your business. Sometimes these efforts
July 25, 2023
6 ways to promote your small business without being promotional
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details
June 28, 2023
Do you have a real digital marketing strategy or a to-do list?
It sounds like there are some decent marketing activities going on, right? At face value, yes; but for marketing to be truly effective, you need
June 9, 2023
From Messy to Professional: Website team photo tips for geographically dispersed companies
What’s wrong with these website team photos? Website team photos can convey credibility, professionalism, and unity…or not. Get them wrong, and your users quickly lose
May 30, 2023
1 Blog; 4,000 Visits Per Month: The benefits of blogging for small businesses
Imagine you’re walking down Main Street in your favorite small town, not shopping for anything in particular, but just browsing. A beautiful storefront window display
May 16, 2023
5 effective digital marketing strategies for small businesses in 2023
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your
May 12, 2023
How to conduct an online presence audit for your small business in 10 steps
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online.
April 28, 2023
Marketing Misalignment: When the message doesn’t match the experience
Many of us will remember the 2017 incident of a passenger being forcibly removed (and injured in the process) from an overbooked United Airlines flight.
April 20, 2023
7 actionable tips to improve your marketing during economic uncertainty
During uncertain economic times, should you cut your marketing budget or restructure your approach? If you want to ensure the long-term sustainability of your business,
April 17, 2023
The Marketing Mixologist: Welcome to Brighter Messaging’s open bar!
Welcome to Brighter Messaging’s open bar! The drinks are flowing, and there’s no need to stick to beer or wine if that’s not your thing.
April 6, 2023
Marketing Agency vs In-House Resource: Which is best for your small business?
As a small business owner with limited resources and budget, plus an abundance of competing priorities in your head, you may be wondering whether to
April 3, 2023
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