I needed a new fence in my yard, so I reached out to six different companies. Two of them never bothered to respond, two set up appointments but ghosted me when the time came, and two actually showed up to provide a quote. Those two companies made the entire process
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount to connecting with those customers and understanding who they are. But being completely focused on marketing data can sometimes stop you from establishing genuine rapport
Our client, Blueline Simulations, started blogging in 2009—an impressive 15 years ago! After a bit of a hiatus from 2017-2020, Brighter Messaging was brought on board to start creating new blogs for the company at the end of 2021. We work closely with Blueline’s leadership team to gather content and
I started Brighter Messaging out of a desire to help people who were saying things like, “I know I need to show up online, but I have no idea how to do it,” or “No one can find me on Google.” Reflecting on the last few years, I’d like to
Email giants Gmail and Yahoo recently announced updated guidelines for email senders, which set to take effect in early 2024. What were once commonly understood best practices will be upgraded into full-blown requirements, and failure to meet the stated criteria could lead to emails being rejected. These changes might seem
Some business owners and entrepreneurs seem to be able to do it all—run a successful company, speak at events, publish blogs and social posts, AND write a business book on the side. How do they do it? Well, here’s their secret—they don’t do it alone. They’re hiring a ghostwriter to
Many businesses get their initial growth through referrals or word-of-mouth—a proven powerhouse for winning new business. In fact, some businesses run successfully on an organic flow of new customers for many years. At some point though, they decide they need to make a change. It happens for a variety of
Email marketing is used by most of the world’s best-known brands. But that doesn’t mean it’s just for big businesses with big budgets. It’s actually one of the most advantageous marketing tactics available for small businesses with limited budgets. Why is email marketing good for small businesses? With email’s ability
Whether we’ll readily admit it or not, we all judge books by their covers, products by their packaging, and emails by their designs. If an email looks like trash, no prizes for guessing where it’s going. So, how can you create a beautifully designed email? How do I create a
The secret to successful email marketing You send regular marketing emails to your database. Some people open your emails. Some people click on them. But how can you improve these numbers? We’ll just spit it out: send people exactly what they want to see with email segmentation. What are email
In an era dominated by constantly evolving marketing strategies, small businesses often wonder if traditional email marketing can still make a significant impact. Does email marketing work for small businesses? Well, let’s cut to the chase—the answer is a resounding YES. (Provided you’re sending high-quality campaigns to an engaged audience,
You know it’s important to communicate with your email audience regularly. You’re all set up with an email service provider (ESP) like ActiveCampaign. You’ve designed a gorgeous template. You’ve built a decent email list. Now, it’s time for the fun part—what do you actually send them? And how do you
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