Cold, hard fact: It took you months to create your website, but it only takes seconds for a visitor to decide whether or not they like the look of it. Whether you’re creating a website from scratch or updating an existing site, time spent modernizing and improving it is time
Let’s get one thing straight: these days, your online presence isn’t only about having a fancy website or a few spray-and-pray social media profiles. It’s about making sure your business stands out from its competitors, reaches the right people in the right place at the right time, and delivers real
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
While we always advocate authenticity over being a slave to an algorithm, it is important to stay up-to-date with platform changes so that you can make the most of your social media efforts. LinkedIn, the professional networking powerhouse with revenues exceeding $15 billion annually (and growing!), is undergoing a significant
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
Semrush holds a steady place on our list of the best apps for small business owners. The platform is a leader in search engine optimization (SEO) applications, with a variety of useful tools to help businesses of all sizes. We use it to conduct keyword research, track keyword rankings, track
Like many small business owners, you might come to the realization that a) you can’t do it all on your own and b) it doesn’t make sense to try. You know your business needs digital marketing to grow and compete in a competitive marketplace, but in a new frontier where
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable. We’ve given you three reasons why everyone is NOT your customer, so who IS your customer then? The reality is it may not be who
Imagine you’ve built a beautiful home. The foundation is strong, the walls are painted in a color you love, and every room is meticulously designed and decorated. You proudly invite guests over to show off your new space. But as time goes on, you notice cracks appearing in the walls,
Keyword targeting is the strategy of using relevant keywords throughout your website’s content to help search engines (like Google) understand what your website is about. Now, before we get any further, here is an important disclaimer: there are over 200 Google ranking factors. Keyword optimization is an important one, but
Do you ever suffer from business Instagram envy? You see your favorite café posting photos of mouthwatering meals, freshly-poured cappuccinos, and happy people having a great time in the stylish interior. How is your accounting firm supposed to compete? Even if you don’t have a tangible product to flaunt, there
I needed a new fence in my yard, so I reached out to six different companies. Two of them never bothered to respond, two set up appointments but ghosted me when the time came, and two actually showed up to provide a quote. Those two companies made the entire process
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