Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the change. If you’re considering rebranding your business, check out these lessons we’ve learned from helping our clients through the process. Why should you rebrand your
Internal link building is one of the lowest-hanging fruits for small business SEO. You have control of your website and its content, so implementing an internal link-building strategy is generally within reach. There are also some new tools out there to help you with internal linking, like LinkStorm. We recently
When it comes to building websites, it’s important to integrate SEO from the very beginning. Whether your goal is to establish a credible online presence or to generate organic leads, your site should be optimized. The SEO process includes back-end optimizations, adding metadata, researching relevant keywords, and keeping up a
In the world of marketing, consistency is critical. That’s especially true when it comes to building a strong brand. Simply having a nice name and a pretty logo isn’t enough—the visual identity of your business encompasses so much more. Consistently presenting all elements in a cohesive manner across all touchpoints
The blog posts on your website not only represent your brand but also serve as a crucial point of engagement with potential customers. To make an impact, the challenge isn’t just about creating content; it’s about making it visible and engaging. Here are ten practical tips to help you write
Imagine a beautiful Saturday morning, full of sunshine and life. You slept well, had your favorite breakfast, and now you’re strolling through your local farmers’ market. You pass by seemingly endless stalls offering fruits, vegetables, and flowers. Several local bakers and craftsmen have tables full of homemade goods and treats.
“Running a small business” and “limited budget” are two phrases that typically go hand-in-hand. But how are you supposed to get your name out there when you can’t afford big billboards and glossy magazine ads? Here are 12 ideas we use for our clients (and our own business) to generate
Cold, hard fact: It took you months to create your website, but it only takes seconds for a visitor to decide whether or not they like the look of it. Whether you’re creating a website from scratch or updating an existing site, time spent modernizing and improving it is time
Let’s get one thing straight: these days, your online presence isn’t only about having a fancy website or a few spray-and-pray social media profiles. It’s about making sure your business stands out from its competitors, reaches the right people in the right place at the right time, and delivers real
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
While we always advocate authenticity over being a slave to an algorithm, it is important to stay up-to-date with platform changes so that you can make the most of your social media efforts. LinkedIn, the professional networking powerhouse with revenues exceeding $15 billion annually (and growing!), is undergoing a significant
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
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