ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your business’ email marketing? The answer, inevitably, is: it depends (but, if you’re a small business, it’s probably Active Campaign). In this article, we‘ll compare the
Perhaps I shouldn’t admit this as a writer who specializes in SEO copy, but here goes: I’m a fan of Google’s AI overviews (AIOs). What are AI Overviews (AIOs)? AIOs are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results,
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral isn’t always a good thing. The real value in social media marketing lies in building an engaged following over time—quality, not quantity. If you can
You may (or not) be familiar with the classic 3 Es of content marketing: Engage, Educate, and Entertain. Do we want our content to do all those things? Absolutely! But we can’t help but feel that the Es could do with a glow up. Enter Brighter Messaging’s new 3 Es
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000 views? But those social media vanity metrics don’t always tell the whole story. When a custom home builder client came to us for help with
If you’ve been advertising on LinkedIn over the past few years, there’s news that might make you rethink your approach: LinkedIn recently settled a class action lawsuit, paying out $6.625 million to advertisers who may have been overcharged. If you’re an advertiser who purchased LinkedIn ads between January 1, 2015,
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy, but there’s an old adage worth remembering: don’t build your house on rented land. Social platforms can help build your business, but they’re not the
Content marketing: it’s what we believe in, and what we do for our clients. So, what’s all the fuss about? Well, the real power of content marketing goes beyond sending a bunch of words, images, and videos into the digisphere—it’s a way to build trust, credibility, and brand authority in
“Blogging is dead.” Now there’s a line people love to throw around. A look at Google Trends reveals that people have been asking the question “is blogging dead?” for years. But blogs are still here. And you’re reading one right now. Blogging has been around for over 30 years, going
“SEO stays the same.” Said no one, ever. AI is changing the SEO game, and it has been for a while now. Here’s the thing: AI is not a new concept in SEO. In fact, search engines like Google have been using AI algorithms for years to rank and display
Is your website pulling its weight when it comes to generating leads? If you’re shaking your head or wondering if it could do more, you’re not alone. Many small business owners and marketers spend hours perfecting their social media strategies, running ads, and creating the perfect email campaigns—but overlook the
“So, who’s your crush?” my friend asked eagerly. We sat on the floor of her basement, surrounded by crumbs and an unnecessary amount of pillows. I avoided her question, “I don’t have time for that stuff.” “Oh, tell me! There has to be one boy.” She was going to interrogate
Sign up to receive our email updates. We promise only to contact you when we have something fruitful to share.