It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000 views? But those social media vanity metrics don’t always tell the whole story. When a custom home builder client came to us for help with
If you’ve been advertising on LinkedIn over the past few years, there’s news that might make you rethink your approach: LinkedIn recently settled a class action lawsuit, paying out $6.625 million to advertisers who may have been overcharged. If you’re an advertiser who purchased LinkedIn ads between January 1, 2015,
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy, but there’s an old adage worth remembering: don’t build your house on rented land. Social platforms can help build your business, but they’re not the
Content marketing: it’s what we believe in, and what we do for our clients. So, what’s all the fuss about? Well, the real power of content marketing goes beyond sending a bunch of words, images, and videos into the digisphere—it’s a way to build trust, credibility, and brand authority in
“Blogging is dead.” Now there’s a line people love to throw around. A look at Google Trends reveals that people have been asking the question “is blogging dead?” for years. But blogs are still here. And you’re reading one right now. Blogging has been around for over 30 years, going
“SEO stays the same.” Said no one, ever. AI is changing the SEO game, and it has been for a while now. Here’s the thing: AI is not a new concept in SEO. In fact, search engines like Google have been using AI algorithms for years to rank and display
Is your website pulling its weight when it comes to generating leads? If you’re shaking your head or wondering if it could do more, you’re not alone. Many small business owners and marketers spend hours perfecting their social media strategies, running ads, and creating the perfect email campaigns—but overlook the
“So, who’s your crush?” my friend asked eagerly. We sat on the floor of her basement, surrounded by crumbs and an unnecessary amount of pillows. I avoided her question, “I don’t have time for that stuff.” “Oh, tell me! There has to be one boy.” She was going to interrogate
Snacks packed? Playlist prepared? Gas in the tank? Yes, it’s time for a road trip! But before you hit the open road, let’s talk about the most important part: where are you headed? Sure, there may be detours and diversions along the way, but any good road trip begins with
When Lauren Fours first approached us, she was a successful realtor with a bubbly personality and plenty of experience to share. But her online presence? Not so much. When we met Lauren, her website was outdated, inconsistent, and not reflective of her abilities. She was using a restrictive website template
Time and time again, we see many small businesses struggling to get started with one of the most cost-effective marketing strategies out there: email marketing. The challenge isn’t only sending the emails—it’s finding people to send them to. That’s where it’s helpful to know how to build an email list
Your business logo is not just a pretty picture; it’s a crucial element of your brand’s identity, and even its success. I’ll be the first to admit that I may not walk into a shop if its branding puts me off. So what makes a good logo design? And why
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