When you’re a small business owner watching every dollar, paid ads can feel like throwing money into a black hole. One month, you’re getting leads; the next, crickets. Meanwhile, your organic blog post from six months ago is still bringing in traffic. So, should you focus on organic content? Or
We recently helped our client Bryan Hindman Electric ditch HubSpot in favor of WordPress and ActiveCampaign. It saved them thousands of dollars and made everything easier to manage. If you’re a small business wondering whether you should convert your HubSpot website to WordPress, pull up a chair. When fancy isn’t
Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
You know that moment when someone you’ve known for years shows up with a new haircut, new outfit, and a whole new energy? That’s basically what just happened with Blueline. They’ve been doing big things in the learning space for a while now with their AI-powered simulations, so it was
Writing a book is only one step in the process of becoming a successful business author—learning how to market a business book is a whole other process that many writers overlook. Regardless of whether you are working with a major trade publisher, indie house, or self-publishing, you’ll need an effective
“I haven’t got any leads or made any sales on social media.” “No one likes my posts.” “What’s the point?” Sound familiar? As a small business, you know you need to have a presence on social media. But, especially in professional services, it often seems pointless to show up every
In our line of work, we look at a lot of websites. And after a while, we start spotting the same red flags again and again—signs that tell us a site isn’t doing its job, or worse, is turning people away. Some of these mistakes are obvious. Others are sneaky.
Looking for a quick win for your Search Engine Optimization (SEO) strategy? Read on to learn about finding unlinked brand mentions. SEO is generally not a ‘quick hack’ kind of process. That being said, there are easier ways of doing some things—take backlinking, for example. Gaining backlinks from other websites
You don’t hear this often: “We can’t take any more new leads.” That’s what our client Financial Solution Advisors (FSA) told us recently, but not in a “we’re trimming budgets” kind of way. They meant it literally, because their pipeline is full, and their calendars are booked. Right now, they’re
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Have you ever felt like you could use an updated wardrobe? Maybe you’ve started a new corporate job and need some smart clothes? Perhaps you’ve started running and need more than one pair of shorts? Or you can’t wait to finally ditch the skinny jeans. In the same way, a
Who out there loves to receive automated marketing messages? (crickets…) I recently got a LinkedIn message from someone inviting me to subscribe to her newsletter for freelance writers. Sounds nice. Except I’m not a freelance writer. My LinkedIn profile makes that abundantly clear, so she obviously didn’t take the time
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