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year-end marketing review, clipboard and stethoscope

Here’s why a marketing review will make 2026 your best year yet

Every year, my health insurer requires an annual check-up of blood pressure, cholesterol, waist circumference, weight, and a bunch of other data points that help their underwriters and actuaries do all that complicated stuff they do to incentivize me to be healthier and reduce the claims they have to pay.

How to choose a website developer - BM HHR website example

How to choose a website developer: 10 tips for small businesses

If you’re reading this, you’ve likely already come to the conclusion that you need a new website. However, finding the right website developer to bring your vision to life will make or break the project. How do you choose a quality website developer for your small business? With numerous options

LaunchHOLLYSPRINGS logo

Brighter Messaging partners with Launch Holly Springs to support Holly Springs entrepreneurs

We’re thrilled to announce that we’re partnering with LaunchHOLLYSPRINGS (LHS) to amplify the voices, stories, and successes of Holly Springs entrepreneurs. Through an in-kind partnership, Brighter Messaging will help LHS share its impact, celebrate its alumni, and expand awareness of the resources available to the local small business community. Founded

How to improve ROI in digital marketing- word search of marketing terms

How to improve ROI in digital marketing (without getting lost in the data)

The digital age has given us marketing data we would never have even dreamed of 50 years ago. But let’s be honest: when you open Google Analytics, it’s easy to feel like you’re staring into a bowl of marketing alphabet soup—CTR, CPC, bounce rate, conversions, engagement rate, time-on-page. You know

What are the types of digital marketing

What types of digital marketing should small businesses be using?

Short answer (we seem to say this a lot): It depends on your business. But let’s be honest; “it depends” doesn’t help much when you’re staring at a shrinking budget and trying to figure out whether you should post more on LinkedIn, hire an SEO consultant, or finally run that

b2b content marketing benchmarks

How often should service-based businesses post on social media?

Earlier this year, Sprout Social dropped their 2025 Content Benchmarks Report, which analyzed nearly 3 billion social posts from over 1 million public profiles. Their opening line was a bold statement in an industry that usually tells you to do more: “Dear social media teams, it’s time to start posting

organic vs paid marketing for small businesses

Paid ads or organic content: Where should small businesses spend?

When you’re a small business owner watching every dollar, paid ads can feel like throwing money into a black hole. One month, you’re getting leads; the next, crickets. Meanwhile, your organic blog post from six months ago is still bringing in traffic. So, should you focus on organic content? Or

small business noticed online - silver cherry amongst 4 red cherries

12 ways to stand out and get your small business noticed online in 2025

Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects

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