Are you in the know when it comes to SEO? If not, you’ve come to the right place! This article gives you a quick SEO Marketing 101 to help inform your digital marketing efforts. So, first things first… What is SEO? SEO stands for “search engine optimization”, which is exactly
Does your job title include any combination of Founder, Managing Director, Finance Director, Chief Operating Officer, HR Manager, AND Marketing Director? The reality is that many small businesses struggle to justify bringing in a dedicated marketing team within their budget, but they’re also struggling to grow the business. There comes
Top entrepreneurs aren’t giving up the ghost when it comes to writing—they’re hiring them! It’s no secret that creating valuable, engaging content is a quick and lucrative path to building brand awareness and growing a business. Blogging, posting on social media, creating longer-form content, and writing for industry publications are
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging and internal decisions. A clearly defined target market and value proposition go a long way toward guiding all digital marketing and communication. Why does a
If you believe you have something worthwhile to give to your audience by writing a business book, consider these questions.
A business social media presence is critical, but also has the potential to be a major drain on resources. Consider these strategic decisions first.
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities. What they really want to know is, “How do I know what will work?” There are nearly innumerable ways to spend your marketing budget, and
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