What do you do when you’re looking for a product or service? Google it. Or perhaps you ask family and friends for recommendations. When they give you company names, what’s the first thing you do? Google them. Need we say more about the importance of having a modern and accurate
Whether it’s downloading a piece of content, requesting a demo, or starting a free trial, visitors who don’t click don’t convert. Enter the call to action (CTA), which helps determine and direct your audience on your website, email campaigns, digital advertising, and social media. What is a call to action?
The keyboard warrior: a much-feared Karen hiding behind the safety of the keyboard who, instead of facing real-life conflict, turns to the removed environment of the internet to cast aspersions on your well-meaning company. Even if the feedback is constructive and helpful, the criticism is now out there for everyone
Attorney Venus Liles gives the lowdown on the legalities and possible liabilities associated with website terms of use When creating a new website, considerations such as a visually-pleasing design, user-friendliness, informative content, conversion rate optimization, SEO tactics, lead tracking capabilities, and mobile responsiveness generally top the priority list. As for
While the internet is often referred to as a great equalizer, individual websites don’t always live up to that promise. When websites are designed with accessibility features, they help to break down barriers to interaction and communication that many people face in the physical world. Poorly designed websites, on the
U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during an economic downturn by reducing their spending—but history shows that indiscriminate cost-cutting is a mistake. Take it from 405 CMOs and other marketing leaders. The
A prospective client recently expressed some skepticism about blogging for business. He said that he doesn’t personally read blogs, ever, and wanted to know why I thought his company should invest in one. The conversation went something like this: Me: Do you ever Google stuff? Him: Sure, all the time.
Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing the way that we consume and communicate. Consumers increasingly expect to feel that brands are truly listening to them, understanding them, and paying attention to
UNSUBSCRIBE: the word no email marketer wants to hear. With people becoming more protective over what lands in their busy inboxes, can the age-old email marketing strategy survive in the coming years of digital marketing? If done right, the answer is yes. While other marketing trends come and go, effective
You’ve put in the time and effort to create a site that’s generating organic traffic. This is a fantastic feat in itself, but it’s by no means the end of your website’s to-do list. Once you’ve got people on your site, what do you want them to do there? And
Having a clear vision at the outset of nearly any activity is an absolute game-changer, no matter what you’re attempting. When the vision is clear, everyone involved becomes certain of what you’re trying to accomplish, and you gain a strong filter to help you make decisions. Put another way, the
Regardless of how long you’ve been in business and the type of business you’re in, building a website is a key pillar of sustainable digital marketing. And not just any website will do—you need to incorporate user-friendly website design that ensures a good user experience and optimizes content for search
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