U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during an economic downturn by reducing their spending—but history shows that indiscriminate cost-cutting is a mistake. Take it from 405 CMOs and other marketing leaders. The
A prospective client recently expressed some skepticism about blogging for business. He said that he doesn’t personally read blogs, ever, and wanted to know why I thought his company should invest in one. The conversation went something like this: Me: Do you ever Google stuff? Him: Sure, all the time.
Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing the way that we consume and communicate. Consumers increasingly expect to feel that brands are truly listening to them, understanding them, and paying attention to
UNSUBSCRIBE: the word no email marketer wants to hear. With people becoming more protective over what lands in their busy inboxes, can the age-old email marketing strategy survive in the coming years of digital marketing? If done right, the answer is yes. While other marketing trends come and go, effective
You’ve put in the time and effort to create a site that’s generating organic traffic. This is a fantastic feat in itself, but it’s by no means the end of your website’s to-do list. Once you’ve got people on your site, what do you want them to do there? And
Having a clear vision at the outset of nearly any activity is an absolute game-changer, no matter what you’re attempting. When the vision is clear, everyone involved becomes certain of what you’re trying to accomplish, and you gain a strong filter to help you make decisions. Put another way, the
Regardless of how long you’ve been in business and the type of business you’re in, building a website is a key pillar of sustainable digital marketing. And not just any website will do—you need to incorporate user-friendly website design that ensures a good user experience and optimizes content for search
To achieve the objective of serving the user (and thus improving a website in the eyes of Google), SEO marketing experts are able to apply some best practices for search engine marketing. These tried-and-true SEO marketing tactics help organizations improve their visibility and ranking within the major search engines. Two
Are you in the know when it comes to SEO? If not, you’ve come to the right place! This article gives you a quick SEO Marketing 101 to help inform your digital marketing efforts. So, first things first… What is SEO? SEO stands for “search engine optimization”, which is exactly
Does your job title include any combination of Founder, Managing Director, Finance Director, Chief Operating Officer, HR Manager, AND Marketing Director? The reality is that many small businesses struggle to justify bringing in a dedicated marketing team within their budget, but they’re also struggling to grow the business. There comes
Top entrepreneurs aren’t giving up the ghost when it comes to writing—they’re hiring them! It’s no secret that creating valuable, engaging content is a quick and lucrative path to building brand awareness and growing a business. Blogging, posting on social media, creating longer-form content, and writing for industry publications are
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging and internal decisions. A clearly defined target market and value proposition go a long way toward guiding all digital marketing and communication. Why does a
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