Many entrepreneurs panic when it comes to selecting visuals for their brands. While some businesses lend themselves to stunning photos, other services can be challenging to represent with images. We’ve spent years learning how to choose stock images that represent even the least visually oriented businesses, and we’ve also worked
One more page, one more chapter, one last episode…. We all love to sit down with a good story and be transported to an alternate reality. Stories have power over our attitudes and behavior. We’re social beings, and our human brains are wired to encode memories in narrative form as
What if you only choose one channel to promote your product or services? Let’s take email marketing as an example. You could send marketing messages via email all day, but what if some of your VIP targets never open them? Worse still, your emails could be sent straight to spam.
Why do I need a website audit? These days, it’s essential for businesses to have a solid online presence to meet target audiences where they are and create opportunities for growth and revenue. You likely don’t question that statement. Your website is the central hub of your digital activity, and
Is search engine optimization (SEO) worth it for small businesses? The short answer: yes. SEO can benefit any business, whether large or small. We’ll explain how, but first, some fast facts: (Find more fascinating stats about the importance of SEO here.) We all want to increase sales, generate engagement, and
Your WordPress website is an important part of your business that works for you 24/7! A good website helps you find customers, build credibility, showcase your offering, learn more about your audience, and grow your business. Using a customer experience automation platform like ActiveCampaign helps you supercharge your efforts and
Do you sometimes feel like Google knows more about what you want than even you do? We’re not even sure if this is tongue-in-cheek, but chances are that it does. With developments like artificial intelligence (AI), search engines are becoming increasingly sophisticated. Back in the day, being visible online was
What do you do when you’re looking for a product or service? Google it. Or perhaps you ask family and friends for recommendations. When they give you company names, what’s the first thing you do? Google them. Need we say more about the importance of having a modern and accurate
Whether it’s downloading a piece of content, requesting a demo, or starting a free trial, visitors who don’t click don’t convert. Enter the call to action (CTA), which helps determine and direct your audience on your website, email campaigns, digital advertising, and social media. What is a call to action?
The keyboard warrior: a much-feared Karen hiding behind the safety of the keyboard who, instead of facing real-life conflict, turns to the removed environment of the internet to cast aspersions on your well-meaning company. Even if the feedback is constructive and helpful, the criticism is now out there for everyone
Attorney Venus Liles gives the lowdown on the legalities and possible liabilities associated with website terms of use When creating a new website, considerations such as a visually-pleasing design, user-friendliness, informative content, conversion rate optimization, SEO tactics, lead tracking capabilities, and mobile responsiveness generally top the priority list. As for
While the internet is often referred to as a great equalizer, individual websites don’t always live up to that promise. When websites are designed with accessibility features, they help to break down barriers to interaction and communication that many people face in the physical world. Poorly designed websites, on the
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