You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
Many of us will remember the 2017 incident of a passenger being forcibly removed (and injured in the process) from an overbooked United Airlines flight. The airline’s initial response was to blame the passenger, which contradicted its marketing message of putting customers first. The clips went viral, and United faced
During uncertain economic times, should you cut your marketing budget or restructure your approach? If you want to ensure the long-term sustainability of your business, we propose the latter. In fact, history shows that a recession (or the threat thereof) presents unique opportunities for you to optimize your marketing. Let’s
Welcome to Brighter Messaging’s open bar! The drinks are flowing, and there’s no need to stick to beer or wine if that’s not your thing. If you’re hankering for a fancy cocktail, we’re ready to shake things up! The bartender is here to make sure you have a good time,
As a small business owner with limited resources and budget, plus an abundance of competing priorities in your head, you may be wondering whether to use an agency for your marketing or hire someone in-house. There are, of course, pros and cons to the marketing agency vs in-house team debate.
It goes without saying that a modern, professional, optimized website is table stakes for small businesses that hope to attract business online. Whether you’re going to try your hand at building your first site yourself or are outsourcing the work to a developer, you need a strategy to guide you
“I need more time to get everything done.” Sound familiar? When I ask entrepreneurs and small business owners what they would change about their day-to-day, they almost always give that same answer. And I totally get why. As a small business owner, you wear an array of hats—from HR Manager
When it comes to website development, there’s one content management system (CMS) to rule them all: WordPress. Biased? Definitely. We exclusively develop our client websites on WordPress, and it’s used by 63.4% of all the websites whose content management system can be identified (this represents 43.2% of all websites in
Your business is ready to grow, and you know you need someone to manage your marketing to create that growth; someone like a chief marketing officer (CMO). But, with an average salary of $373,270 per year, many small and mid-sized businesses simply can’t afford to hire one. Using a fractional
Marketing and communication help businesses sell products, services, and ideas, as well as build and maintain relationships with customers, prospects, and internal stakeholders. The term ‘marketing and communication’ is often used to refer to all facets of a company’s marketing processes, including communication. Although marketing and communication go hand-in-hand, there
“If your business is not on the internet, then your business will be out of business.” —Bill Gates Granted, Bill Gates may not be the most objective source on the topic, but there’s no doubt that your business needs an online presence in today’s connected world. In 2021, the total
Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not everyone is your customer. Although it’s tempting to think that everyone needs what your business offers, that strategy rarely leads to long-term, sustainable success. Your
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