Is SEO worth it for small businesses?
Is search engine optimization (SEO) worth it for small businesses? The short answer: yes. SEO can benefit any business, whether large or small. We’ll explain
December 14, 2022
Brighter Blog
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How to integrate ActiveCampaign with WordPress
Your WordPress website is an important part of your business that works for you 24/7! A good website helps you find customers, build credibility, showcase
December 9, 2022
Optimize your content for search intent
Do you sometimes feel like Google knows more about what you want than even you do? We’re not even sure if this is tongue-in-cheek, but
November 17, 2022
What are the essential components of a business website?
What do you do when you’re looking for a product or service? Google it. Or perhaps you ask family and friends for recommendations. When they
November 14, 2022
What is a mega menu? And when should you use one?
Building a website like Amazon’s is very different from building a website like Brighter Messaging’s. Where Amazon offers millions of products, we offer five core
November 7, 2022
Why is a call to action important?
Whether it’s downloading a piece of content, requesting a demo, or starting a free trial, visitors who don’t click don’t convert. Enter the call to
October 26, 2022
Dos and Don’ts for Managing Online Reviews
The keyboard warrior: a much-feared Karen hiding behind the safety of the keyboard who, instead of facing real-life conflict, turns to the removed environment of
October 13, 2022
Do you need Terms of Use on your website?
Attorney Venus Liles gives the lowdown on the legalities and possible liabilities associated with website terms of use When creating a new website, considerations such
October 6, 2022
Why is website accessibility important?
While the internet is often referred to as a great equalizer, individual websites don’t always live up to that promise. When websites are designed with
September 2, 2022
Bear Market(ing): What should you do during an economic downturn?
U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during
June 27, 2022
Why is a blog important for a business?
A prospective client recently expressed some skepticism about blogging for business. He said that he doesn’t personally read blogs, ever, and wanted to know why
May 31, 2022
Regardless of your business size and budget, personalization pays off
Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing
May 24, 2022
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