Thought Leadership Article

Summa Leadership

Introducing a new corporate learning partnership

Dr Jack Groppel and corporate learning experts Diana Thomas, MBA, ACC, and Mary McNevin, Ed.D., launched Summa Leadership, an initiative designed to enhance personal and professional performance through a brain science-based approach.

Instead of simply announcing the partnership in a traditional corporate PR format, they wanted to demonstrate their thought leadership with a content piece that showcased their innovative ideas and approach to high performance.

Mary McNevin, Ed.D.
Diana Thomas, MBA, ACC
Diana Thomas, MBA, ACC

The Brief

The goal was to introduce the collaboration of Groppel, Thomas, and McNevin in a way that positioned Summa Leadership as a forward-thinking initiative, avoiding the usual promotional tone of corporate announcements.

The focus of the article was how incorporating neuroplasticity into a learning or coaching experience helps learners alter the ways their brains react to certain stimuli and program their neurons out of default negative responses. This method focuses on helping individuals achieve peak performance, even when faced with the increasing pressures of today’s professional environment.

Summa Leadership Article
CLO

Solution

Starting with an information-gathering meeting, Brighter Messaging worked closely with the Summa Leadership team to capture the essence of their message.

We created an article outline before fleshing out the content. In the article, we highlighted how neuroplasticity will be the main character in the next great chapter of performance improvement and challenged the reader to keep learning about this topic.

This article demonstrated thought leadership by showcasing Summa Leadership’s innovative approach to corporate learning through a focus on neuroplasticity, positioning it as a forward-thinking initiative.

The piece provided readers with valuable insights into new learning strategies, encouraging continued exploration of the topic. Publishing in a respected industry magazine like Chief Learning Officer further solidified the authors’ expertise and leadership in the field.

In the client’s words

“Brighter Messaging's expertise and guidance have been invaluable in creating compelling and well-crafted articles and posts that exceeded my expectations. From the moment I met Sara, she demonstrated a deep understanding of the learning, talent, and coaching field. Sara and her team ask the right questions and listen attentively to our ideas and objectives. They have a remarkable ability to distill complex concepts into clear and concise language for our audience, and they were very professional and timely in delivering work to me and my colleagues. Sara's communication skills are exceptional, making the entire process efficient, smooth, and enjoyable.”
Mary McNevin, Ed.D.
Mary McNevin, Ed.D., PCC
Chief Learning Officer and Executive Coach

Ready to spread your brand’s message?

If you’re looking to transform complex ideas into compelling content that positions your business as a thought leader, Brighter Messaging is here to help.