Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy, but there’s an old adage worth remembering: don’t build your house on rented land. Social platforms can help build your business, but they’re not the foundation. So, what role should … Continue reading Don’t Build Your House on Rented Land: How to think about social media in your marketing strategy