Brighter Messaging
before and after website design example

Before and After Website Design: Adaptive Resiliency went from homemade to high-spec

FACT: We all judge the book by its cover and the business by its website. And quickly, too—it only takes users 0.05 seconds to form an opinion about a website, and 88% of online users won’t return to a site after a bad experience.

That’s why it’s crucial for businesses to have a modern, professional website that serves as a (positive) digital representation of your business. Remember, your website is often the first interaction potential customers or visitors have with your brand, so you want to make sure it’s a good one!

We love helping our clients create websites that they can be proud of, so we were so glad that Terri Richards from Adaptive Resiliency reached out to us for help.

“My first website build screamed prebuilt themes and a new user to WordPress. Sara and her team took the time to work with me on developing an incredible site that looks modern and professional. When we had some initial issues on launch, Sara and her team were there and fixed the items within 24 hours. They are a phenomenal group to work with for small, medium, and large businesses.”

Adaptive Resiliency Website: Before

Business owner Terri knew she needed a website, so she found a template on WordPress and created a simple website to give Adaptive Resiliency an online presence.

But, the site quickly became more than Terri could manage on her own. Due to a glitch with her hosting provider, Terri lost a lot of the original site content. In trying to recover, she realized the benefits of using professional website development services to help her business shine online, and she contacted Brighter Messaging for help.

During development

We started the project with a kick-off meeting to learn more about Adaptive Resiliency’s goals, target audience, unique selling points, business operations, and value proposition, along with Terri’s design preferences. We asked Terri a series of strategic questions and showed her examples from other websites to get the creative juices flowing.

You may also be interested in: 3 questions to ask before you build a small business website

Using the information gleaned from the meeting, we created a Target Market and Value Proposition deck to inform the website copy direction and tone. We also created a series of moodboards to capture our ideas for the website’s look and feel.

Here’s a portion of the one that she chose.

Struggling to choose images that represent your business? Start here!

Once we had the basics in place, we began the exciting process of bringing the Adaptive Resiliency website to life on the web, which involved the creativity and collaboration of our copy, design, and development talent. We worked together to incorporate all the essential components of a business website to create a site that:

  • Resonates with the business’ target audience
  • Highlights Adaptive Resiliency’s unique value proposition
  • Offers a good user experience
  • Uses SEO best practices
  • Is linked to analytics tools like Google Analytics
  • Makes Terri want to show it off!


Terri can now proudly show potential clients a modern, professional website that does her business justice.

Here are a few of my favorite elements.

Explore the live website here.

Best-practice elements on the site include:

  • Copy that addresses the target audience’s pain points and presents Adaptive Resiliency’s value proposition as a solution
  • Clearly defined services that address clients’ needs
  • Easily digestible, scannable content and other user-friendly design features
  • Call to action buttons to inspire website
  • Mobile responsiveness so that the website looks good on all devices
  • A customized Terms of Use page
  • Resources, a blog, and team bios for added trust and credibility
  • Design that considers accessibility issues

Could your website use a before and after makeover?

Or even an online presence audit? A user-friendly website is an integral component of your overall business strategy, contributing to your credibility, brand image, customer engagement, and online visibility. Investing in professional website development can yield significant returns, so don’t hesitate to get in touch with our team if you’re ready to make your mark in the online world.

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